FEATURE PRESENTATIONS

The following presentations are based on the ten chapters of Anthony Stokan’s industry bestseller Naked Consumption. One or more chapters can be presented according to the unique needs of your organization. Contact Us to find out more.

1. The Death of Inspiration:
Retail creativity has been on hiatus for years, as big box concepts and their utilitarian environments now dominate the shopping landscape. This presentation traces the evolution of shopping from the days of the grand department stores through the birth of the modern shopping centre and new selling channels like the Internet. Stokan suggests retailers and shopping centres need to think creatively to recapture shoppers’ imaginations.


2. It’s a Wally Wally World:
The world’s largest retailer, Wal-Mart Stores Inc., is also the largest American corporation in terms of sales. The retailer uses everyday low prices, advanced technology and economies of scale to dominate a growing number of retail categories. Developing a deeper understanding of how Wal-Mart operates is essential for retailers and shopping centres everywhere.


3. The Ministry of First Impressions:
The most innovative stores recognize that making an excellent impression on shoppers is crucial, but few 21st-century retailers give their customers an emotionally engaging shopping experience. This presentation scrutinizes retailers that have built a competitive advantage on wowing customers, whether through store environments, skilled staff or technological savvy.

4. The Online Challenge:
E-commerce represents a minor share of overall retail sales, but as consumers spend more time online the Internet’s importance to marketing and consumer research is increasing. With each passing year, marketers find new ways of reaching consumers and encouraging word-of-mouth online. This presentation looks at companies that successfully sell goods on the Web, and at a range of innovative ways marketers use cyberspace.

5. Kidopoly:
Kids in prosperous societies around the world have come to view themselves as entitled to all the material benefits of the consumer lifestyle. Parents feel pressured to spend more on their children, and kids have more power than ever in influencing major household spending decisions. This presentation examines the retail trends resulting from contemporary attitudes toward dependants.

Luxury for All:
Today’s consumer feels entitled to luxury no matter what the economic climate or the state of her finances. Luxury brands have introduced widely accessible “new luxury” products, while industrializing societies like China are enthusiastically adopting Western attitudes toward luxury shopping. Luxury for All examines the worldwide appetite for indulgence.

Dollar Store Euphoria:
Consumers increasingly crave the value only dollar-store shopping can provide, and the past decade has seen this once-lowly format move from retail’s fringes into the mainstream. The dollar store of the 21st century is a well-merchandised cornucopia of great buys, effective at giving competitors a run for their money.

Brand Obsession:
The world’s most successful retailers reinforce their branding in every aspect of their operations. This presentation examines the success stories of retail icons Starbucks, Zara and Ikea, and looks at the global domination brilliant branding helps retailers achieve.

The Loyalty Myth:
Consumers are always on the lookout for something better. This presentation argues that retailers and shopping centres need to understand how to satisfy customers and exceed their expectations, rather than relying on conventional notions of loyalty. We also examine taking steps to win back customers who defect.

Empowered Consumers:
In a world populated by Internet-surfing sophisticates, consumers can no longer be dictated to. Retailers need to go to greater lengths to respect customers’ individuality and must tailor marketing efforts to consumer niches. This presentation identifies ways to empower retailers and shopping centres in an increasingly complex and competitive marketplace.

Custom Presentations
Contact Anthony Russell Inc. to find out more about having a new presentation tailored to the unique needs of your organization.